How do retailers benefit
from the Supplement OWL?

The Supplement OWL® provides retailers with an authoritative database to examine and evaluate labels of products on the market. In particular, the Commercial Data Exchange (CDX) feature of the Supplement OWL offers retailers access to a wealth of information to help them make more informed decisions when determining which products they have confidence placing on their store shelves.

Additionally, the registry offers retailers a new decision point for improving their reputations as responsible vendors. As the Supplement OWL gains traction with retailers, product labels that are not in the registry may raise questions as to why these products are missing.

Find out what industry stakeholders are saying about the Supplement OWL...

Supplement OWL