Why is the Supplement OWL important for industry?

The Supplement OWL® is an important self-regulatory initiative that starts with a simple premise: regulators need to know what ingredients and products are in the dietary supplement marketplace and who makes them. Companies that manufacture and market dietary supplements have a responsibility to share information with regulators to help them understand the size and breadth of the dietary supplement marketplace. A responsible industry wants the legal requirements to be enforced to promote a level playing field for all companies, and regulators need to be able to identify the companies to effectively enforce the law. As an industry-created and industry-managed initiative, the Supplement OWL provides an alternative to an FDA-mandated registry, which has been previously proposed.

Why is self-regulation important?

Self-regulation is a hallmark of a mature, responsible industry that cares about its consumers. Self-regulation shows that the industry is willing to impose obligations on itself to ensure its products not only comply with the law, but help enhance regulation already in place. Self-regulatory initiatives such as the Supplement OWL help foster trust with industry stakeholders and demonstrate a desire to improve industry from within.

Why is it important for my company to have its labels in the Supplement OWL?

Demonstrating a commitment to transparency with regulators illustrates a company’s confidence that its products are compliant with regulations and reinforces the industry’s accountability to consumers. Having your company’s products and their labels in the Supplement OWL shows that you want your products to be viewed as part of the mainstream supplement marketplace and are willing to provide them for scrutiny. Retailers can also use the Supplement OWL to identify products and companies they want to offer to their consumers.

How do retailers benefit from the Supplement OWL?

The Supplement OWL provides retailers with an authoritative database to examine and evaluate labels of products on the market. In particular, the Commercial Data Exchange (CDX) offers retailers access a wealth of information to help them make more informed decisions when determining which products they have confidence placing on their store shelves. Additionally, the registry offers retailers a new decision point for improving their reputations as responsible vendors. As the Supplement OWL gains traction with retailers, product labels that are not in the registry may raise questions as to why these products are missing.