Why is the Supplement OWL important for industry?

The Supplement OWL® is an important self-regulatory initiative that starts with a simple premise: regulators need to know what ingredients and products are in the dietary supplement marketplace and who sells them. Companies who manufacture and market dietary supplements have a responsibility to share this basic information with regulators to help them get a better handle on the size and breadth of the dietary supplement marketplace. A responsible industry wants the legal requirements already in place to be enforced to promote a level playing field for all participants, and regulators need to be able to see the participants to effectively enforce the law. As an industry-created and industry-managed initiative, the Supplement OWL provides that visibility and allows the industry to maintain control of the registry.

Why is self-regulation important?

Self-regulation is a hallmark of a mature, responsible industry, one that cares about its consumers. Self-regulation shows that the industry is willing to impose obligations on itself to ensure its products not only comply with the law, but help enhance regulation already in place. Self-regulatory initiatives such as the Supplement OWL help foster trust with industry stakeholders and demonstrate a desire to improve industry from within.

Why is it important for my company to have its labels in the Supplement OWL?

Demonstrating a commitment to transparency with regulators illustrates a company’s confidence that its products are compliant with label regulations and reinforces our industry’s accountability to consumers. Having your products and their labels in the Supplement OWL shows registry users that you want your products to be viewed as part of the mainstream supplement marketplace and are willing to provide them for scrutiny.

How do retailers benefit from the Supplement OWL?

The Supplement OWL provides retailers with an authoritative database to examine and evaluate labels of products on the market. In particular, the Commercial Data Exchange (CDX) will offer retailers access to a wealth of information to help them make more informed decisions when determining which products they have confidence placing on their store shelves. Additionally, the registry offers retailers a new decision point for improving their reputations as responsible vendors. As the Supplement OWL gains traction with retailers, product labels that are not in the registry may raise questions as to why these products are missing.